| Gary D. Halbert President & CEO |
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THE DIRTY LITTLE SECRET IS OUT: LIBERALS DOMINATE THE MEDIA!
By Gary D. Halbert June 1, 2004
IN THIS ISSUE:
1. New Poll Shows Media’s Liberal Slant.
2. Some Obvious Examples Of Bias.
3. More Subtle Ways The Media Distorts.
4. Those “Mean Spirited Conservatives.”
5. Why Liberal Bias Is A Bad Thing.
Introduction
Though they adamantly deny it, most of us know the media – and particularly
the national press - has a definite liberal bias. A new poll by The Pew
Research Center confirms that far more journalists are liberal than
conservative. This is reflected in their frenzy to make sure George W.
Bush is not re-elected, no matter what it takes.
While much of the media’s liberal bias is pretty obvious, some is much more
subtle, as I will discuss below. The bottom line is, much of the news we
receive is definitely slanted in the liberal media’s attempt to tell us how
to think and to change our opinions to match their own. Now, isn’t that
special?
As recent examples, think about the obsessive coverage given by the networks
of the Abu Ghraib prison scandal, the constant barrage of negative-only news
from Iraq and the media’s innate ability to always find a dark cloud behind
every piece of good economic news. The liberal bias is obvious to many of
us, but unfortunately many in the public believe what they see and hear.
New Polling Data
A recent poll by the well-respected Pew Research Center was conducted
between March 10 and April 20 and was based on interviews with 547 national
and local news reporters, producers, editors and executives across the
country. The survey asked media reporters to describe themselves as
“liberal,” “moderate” or “conservative.”
Now before we look at the numbers, I must tell you that the term “liberal”
has been largely shunned by the media for the last several years. For the
most part, only those on the far left admit to being liberals. The rest of
the liberal crowd has chosen to call themselves “moderates” so as to mask
their true leanings and avoid criticism by conservatives and others.
Simply put, when you hear the word moderate, think liberal when it comes to
the media.
Here are the latest Pew survey results of the media versus that of the
general public:
NATIONAL MEDIA
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GENERAL PUBLIC
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34%
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LIBERAL
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20%
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54%
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MODERATE
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41%
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7%
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CONSERVATIVE
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33%
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5%
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DON’T KNOW
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6%
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Surprised? You shouldn’t be. Over one-third (34%) of the national media
admits to being liberal. That’s up from 22% in a similar survey nine years
ago. 88% are either liberal or moderate, and remember that moderate has
become the new code word for liberal. Only 7% describe themselves as being
conservative. 34% liberal to only 7% conservative - that’s nearly a 5 to
1 ratio!
The general public, on the other hand is 33% conservative and 41% moderate
(74% total). Many in the general public consider the term moderate in its
traditional meaning – neutral or fair – as opposed to its
cooption by the national media in recent years.
Another interesting finding of the poll was the responses they received when
they asked about the press’ treatment of President Bush. A
whopping 55% of the national press believes the media has NOT been critical
enough of the president, while only 8% of the national media believes they
have been TOO critical of the president. This compares with 34% of the
general public who believe the press has been too critical of the president.
What planet are these people from? Don’t they watch their own broadcasts or
read their stories?
The latest Pew survey on the media has a lot more interesting data in it.
You can look for yourself on their website by
clicking here.
There are those who argue that there are plenty of conservatives in the
media, including Rush Limbaugh, Sean Hannity, William Saphire, Peggy Noonan,
etc. The difference is they all admit they are conservative – it’s a
well-known fact. They don’t pretend to be non-partisan, or neutral like many
members of the mainstream press do. If you listen to Rush, you clearly know
the information you’re getting is from the conservative point of view. He
doesn’t pretend to be otherwise. The same goes for most newspaper
editorials; you know it’s someone’s opinion; and you generally know whether
the writer is liberal or conservative.
Obvious Examples of Bias
There are many, many examples of the liberal bias that are pretty obvious.
Just watch the three major networks’ evening newscasts (ABC, NBC, CBS).
Their motto seems to be the same: “All Negative Iraq News – All the Time.”
Rend Rahim, the Representative of the Iraqi Governing Council to the US,
recently said about the Iraq coverage in the US, “the reality is nothing
like what you see on television.” She said the U.S. coverage was
“extraordinarily one-sided.”
When was the last time you saw a report about the good things happening in
Iraq? It’s not that there is a lack of good news from Iraq. In fact, there
are literally hundreds of press releases detailing the significant progress
being made in Iraq, but the press is too busy rehashing stories of prisoner
abuse at Abu Ghraib Prison and pushing their liberal anti-Bush agenda. If
there’s a vehicle on fire anywhere in Iraq, you’ll see pictures of it on the
national evening news. Why do a positive story when they can focus on the
negative, especially with an election coming up?
If you aren’t aware of the many good things going on in Iraq, check out the
Coalition Provisional Authority website and then go to the “Press
Room” section, and then to “New releases.” You’ll be amazed at all the
positive things happening in Iraq, things the liberal press doesn’t want you
to know about.
Another excellent source for information on the liberal media bias is the
Media Research Center website. This is one of my favorite websites,
and I receive their daily e-mail alerts on media bias.
During roughly the same time period as the Pew media survey (March 23
through April 15), MRC’s analysts reviewed all interview segments on the
three network morning shows (ABC, NBC and CBS). Amazingly, during that
period, the three shows conducted 20 interviews with relatives of 9/11
victims who were critics of President Bush, and only 3 who were pro-Bush.
Neither ABC nor CBS featured ANY interviews with pro-Bush 9/11 relatives!
If the lopsidedness of 20 anti-Bush versus 3 pro-Bush interviews doesn’t
convince you of the liberal bias, I don’t know what will.
Like a well-trained hunting dog, the press seems to have a sixth-sense when
it comes to sniffing out anti-Bush critics and putting them on the air.
Whether it be at a Young Republicans convention in Omaha, or a busy market
in Baghdad, if there’s someone who has something negative to say about Bush,
you can be assured, they’ll find them and give them plenty of air time to
tell everyone else why they should hate Bush. In our diverse culture, it’s
not hard to find somebody that’s against anything. However,
to present these people as being representative of the much larger general
public group is simply wrong. Yet they do it shamelessly every day.
Recently, a British journalist, Toby Harnden, a reporter for the London
Daily Telegraph, recounted a conversation he had at a Baghdad hotel with an
American journalist. He said:
The other day, while taking a break by the Al-Hamra Hotel pool…I was
accosted by an American magazine journalist of serious accomplishment and
impeccable liberal credentials…She came to the point. Not only had she
‘known’ the Iraq war would fail but she considered it essential that it did
so because this would ensure that ‘evil’ George W. Bush would no longer be
running her country. Her editors back on the East Coast were giggling, she
said, over what a disaster Iraq had turned out to be. ‘Lots of us talk
about how awful it would be if this worked out.’
You think her reporting from Iraq is going to be fair and balanced? Not
hardly! And this is just one example.
The extensive coverage almost to the point of obsession the press has given
to the Iraqi prisoner abuse scandal is another example. They rarely put it
into perspective – only a handful of the 130,000 + American troops over
there were involved. This hardly seems to matter though. Remember Nicholas
Berg, the American who was brutally beheaded? The press covered the story
for a day or two, then quickly switched back to the more “shocking” stories
of Iraqi prisoners forced to pose naked or otherwise humiliated.
In fact, as of May 27th, the New York Times had the Iraqi prison scandal
on their front page 28 days in a row! So far, they have done over 50
front-page articles on this story alone. While the abuse of Iraqi
prisoners was detestable, and those involved should be punished, I do not
believe this story deserved 50 front-page articles in the NY Times.
On May 26th, when the Justice Department announced the increased risk of
terrorist strikes in the US, and asked for help from the media in their
attempt to apprehend seven suspected al Qaeda members here in the US, almost
all other media outlets had this as one of their top stories. Guess where
the NY Times put the article? On page 16, although they did have room
to put their 50th story about the prison scandal on the front page!
The Los Angeles Times isn’t much better. They have had the prison scandal on
their front page over 42 times! Does this story really merit that type of
coverage?
It’s amazing too how the press can always turn a positive story into a
negative one. For months, as the economy was recovering, they constantly
reminded us that it was a “jobless recovery.” However, in the last two
months when job growth was very strong, they changed their spin and started
reporting that most of the new jobs were low-paying positions, or that the
strong recovery would cause the Fed to raise interest rates, and that would
threaten future growth.
As reported by the Media Research Center, when NBC News reported that the
economy grew at a rate of 4.2% in the first quarter, Tom Brokaw warned,
‘but there are also growing fears tonight that the good news may have a dark
side.” Reporter Anne Thompson then went on to warn about the
potential for interest rate hikes and inflation. They always seem intent on
trying to convince us that the half-full glass is actually half-empty.
The Not so Obvious Bias
Sometimes, the press is a little more discrete with their liberal bias. Take
for example Time Magazine, which often has an anti-Bush slant. In
their May 10 issue, they ran a piece by Charles Krauthammer entitled
“Where Presidents Have No Power – Don’t give them credit (or blame) for the
economy – it’s beyond their control.”
Basically, it said presidents have little control over the economy – good or
bad. Funny how they decided to run that piece now, when the economy is on
the road to a solid recovery, and Bush was starting to get some credit for
this. I don’t remember seeing anything like that when the economy was
floundering, and Bush was taking all the blame for it.
It’s also interesting that they ran the article with the election coming up.
After all, most people vote with their pocketbook. History has generally
shown that most incumbents get re-elected when the economy is good. After
all, it was President Clinton who made famous the line, “It’s the economy
stupid.” Might the timing of the article have been to convince
people that, even if the economy is good when you cast your vote, Bush has
nothing to do with it, so don’t cast your vote for Bush because of the
rebounding economy? (Read: Vote for John Kerry)
A couple of weeks later, the Time Magazine cover story was “Moment
of Truth – Does the President who led us into Iraq know how to lead us out?
George W. Bush’s re-election hinges on the answer.” Really?
Did Time Magazine decide this, and now they’re telling us how we should
decide on whom to vote for? Funny, how now, with all the negative news
coming out of Iraq, they are telling us we should vote based on what happens
in Iraq. (Read: Vote for John Kerry).
Putting two and two together, one would have to conclude that Time is trying
to convince us NOT to vote based on the economy, since President Bush
has little to do with the strong economic recovery we are now experiencing.
Instead, we should vote based on how things are going in Iraq, which they
have been trying to convince us is pretty much a disaster.
Those “Mean Spirited” Conservatives
You’ve probably also noticed whenever anything negative is said by
conservatives about John Kerry, Hillary Clinton, Richard Clarke or the other
liberal media darlings, it is almost always described as “mean-spirited,”
from the “Republican attack machine” or “divisive,”
a word frequently used to describe conservatives, but rarely used to describe
liberals.
Just think about how many times have you heard the press refer to Bush as
divisive. Isn’t John Kerry divisive, too? What about all the negative
attacks on Bush during the Democratic primary – weren’t they divisive? In
the eyes of the media elite, liberals are not divisive, there don’t seem to
be any “mean-spirited Democrats” and there is certainly no “Democratic
attack machine.” Funny how that works…
Finally, when someone questions John Kerry for his protests of the Vietnam
war, reporters say they’re “attacking his patriotism.”
Not so when someone questions Bush’s service in the National Guard. It’s
clearly a double-standard.
Why Does this Matter?
The impact of this liberal bias should not be underestimated. With the
upcoming elections, this bias definitely has the ability to sway the results
of an election, especially the presidential election that is expected to be
close. In addition, it seems to me that at least some of the press is laying
aside even the illusion of objectivity and blatantly attacking President
Bush.
Another thing you can bet on is that al Qaeda and other terrorists groups
are monitoring what’s reported in our media. You can imagine how elated they
must be when they watch our newscasts and see all the negative things being
reported about the war in Iraq. They know every time there’s a car bomb,
especially if Americans die, the press will focus on it, and it will make
President Bush look bad. There’s probably nothing they would like to see
more than George Bush’s defeat. After all, they changed the election
results in Spain. Why not try the US, too?
Now I’m certainly not advocating a news media that only reports on pro-Bush
news. If you have read this E-Letter for long, you know that I have been
critical of Bush on several different issues. Yet we need a fair media
that presents both sides of the story – positive and negative.
I believe it’s called “journalism.” After all, I think
we’re all smart enough to make up our own minds, without the media telling
us how we should think, and how we should decide whom to vote for.
The only major television media outlet that does a fair job in my opinion is
Fox News. Funny thing though, in the Pew survey, when the journalists were
asked if any news organization was “especially conservative,” 69% of the
respondents cited Fox News. One of the things about Fox News is that they
usually give both sides of the story. And for this they are branded as
being conservatively biased. I guess when you’re used to doling out the
constant barrage of anti-Bush news, anything that is actually “fair” will
seem to liberals to be “conservative”.
Conclusions
The new poll by The Pew Research Center confirms that far more journalists
are liberal than conservative. 34% now admit to being liberal, up from 22%
nine years ago. 88% are either liberal or moderate, and as discussed above,
moderate has become a code-word for liberal in recent years. Only 7% of the
national media is conservative, as compared to 33% of the general public. No
wonder the media is out of touch!
The liberal bias explains the media frenzy to make sure George W. Bush is
not re-elected, whatever it takes. Even so, 55% of the national media
believe they have not been critical enough of Bush. So, expect things to get
even worse as the election approaches.
While some of the liberal bias in the media is pretty obvious, much of it is
more subtle and harder to detect – especially by Americans who are not savvy
politically. The bottom line is the news you receive is definitely slanted
by the press in a concerted effort to change opinions to their point of view.
I encourage you to visit the Media Research Center at
www.mediaresearchcenter.com regularly. They do an outstanding
job of pointing out the liberal bias of the major news networks on a daily
basis. I have included links to the two latest MRC articles below.
I also recommend that you visit another good website, Accuracy In Media,
at www.aim.org. They also do
a great job of pointing out biases in the media. I have linked the most
recent AIM article for you below.
If you visit these websites, you’ll be surprised at just how blatant the
bias is. Unfortunately, too many Americans believe what they see and hear on
the national news programs and in the major newspapers.
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